With politics around the world increasingly characterized by lies, fear, and anger, Frontline, on the U.S. PBS network, is looking at how Facebook has been used to drive voters apart.
John Doyle reviewed the show in the Globe and Mail and offers this observation:
At the core of the matter is one key discovery about social media that’s not new any more: Fear and anger create ‘greater engagement’ online and therefore more advertising value.
Think about that for a minute. Irrational garbage isn’t an unintended consequence of social media — it’s part of the business model.